BlueRoute is free pool service software: routes on a map, chemistry that does the math, invoicing and auto-pay, automatic customer texts, big jobs, and a customer portal. $0/month with every feature included. We make money on payment processing: 3% on cards, 1% on ACH. Set up at your own pace; nothing reaches your customers until you go live. Founder-built and founder-run, with personal oversight on every account. The page shows a sourced comparison of published competitor pricing next to BlueRoute's rates, and a calculator where you enter your own software cost and card rate to compare monthly totals against the published rates: 3% on cards, 1% on ACH; the software is always $0.