BlueRoute is free pool service software: routes on a map, chemistry that does the math, invoicing and auto-pay, automatic customer texts, big jobs, and a customer portal. $0/month with every feature included. We make money on payment processing: 3% on cards, 1% on ACH. Set up at your own pace; nothing reaches your customers until you go live. Founder-built and founder-run, with personal oversight on every account. The page shows a sourced comparison of published competitor pricing next to BlueRoute's rates, and a calculator where you enter your own software cost and card rate to compare monthly totals against the published rates: 3% on cards, 1% on ACH; the software is always $0. A seven-question FAQ covers whether payment processing is required, customers who pay by check or cash, how the software stays free, what happens to your data if you leave, how long importing takes and what help you get, whether there is a limit on techs, and how it holds up out in the field.